MTN gets in on rugby sponsorship

An exciting new sponsorship deal that promises to inject a renewed sense of energy, excitement and fans into the national sport of rugby, was officially announced at the MTN head office in Johannesburg today (20 January).

MTN South Africa is partnering with the Golden Lions as the team’s main sponsor in what is believed to be one of the country’s most exciting sponsorship deals in years. The sponsorship will rejuvenate the game of rugby, drive involvement from the Lions supporters’ base and focus on player development. The initial deal is for a three-year period with the option to renew.

Speaking at the launch, MTN chief marketing officer Serame Taukobong stated that MTN had been waiting for the right partner with the right vision and shared objectives before stepping into the unchartered territory of rugby sponsorship.

“Both the sport of rugby and the Golden Lions are going through an exciting metamorphosis and as MTN, we are delighted to be integrally involved in this positive change,” said Taukobong.

SA Rugby annual 2011: The official yearbook of the South African Rugby Union

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Available from Kalahari for R165.75 (CLICK HERE), the 2011 SA Rugby Annual is the official and definitive record of the South African rugby season. Now in its 40th year, the SA Rugby Annual is widely considered to be one of the finest yearbooks in world rugby and the unrivalled ‘bible’ of the game in South Africa. This special 40th Edition of the SA Rugby Annual includes a definitive 2011 Rugby World Cup section, which chronicles, in unprecedented detail, the Springboks’ impact on the tournament from 1995 to 2007, and leading up to their title defence in New Zealand in 2011.

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