MTN South Africa is partnering with the Golden Lions as the team’s main sponsor in what is believed to be one of the country’s most exciting sponsorship deals in years. The sponsorship will rejuvenate the game of rugby, drive involvement from the Lions supporters’ base and focus on player development. The initial deal is for a three-year period with the option to renew.
Speaking at the launch, MTN chief marketing officer Serame Taukobong stated that MTN had been waiting for the right partner with the right vision and shared objectives before stepping into the unchartered territory of rugby sponsorship.
“Both the sport of rugby and the Golden Lions are going through an exciting metamorphosis and as MTN, we are delighted to be integrally involved in this positive change,” said Taukobong.
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